Books "Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative " Free Read in New Books Version

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Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from t

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Books "Leading the Transformation: Applying Agile and DevOps Principles at Scale " Free Read in New Books Version

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Software is becoming more and more important across a broad range of industries, yet most technology executives struggle to deliver software improvements their businesses require.

Leading-edge companies like Amazon and Google are applying DevOps and Agile principles to deliver large software projects faster than anyone thought possible. But most executives don’t understand how to transform their current legacy systems and processes to scale these principles across their organization

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